LAURA ENEVER SOFTBOARDS WINS BIG AT GOOD DESIGN AWARDS 2024
Posted by Kurt Henson posted on October 14, 2024
LAURA ENEVER SOFTBOARDS RECOGNISED IN AUSTRALIA’S INTERNATIONAL GOOD DESIGN AWARDS FOR EXCELLENCE IN DESIGN AND INNOVATION. AUSTRALIAN GOOD DESIGN AWARDS 2024.
The 2024 Australian Good Design Awards were unveiled, showcasing the pinnacle of design excellence in a grand ceremony at the International Convention Centre (ICC) Sydney, attended by over 1000 distinguished guests from design, architecture, engineering and business sectors.
This year's theme, "The Design Effect" underscored the crucial role design plays in shaping better products, services, spaces, and experiences while driving the transition to a more sustainable, less carbon-intensive future.
The Australian Good Design Awards highlighted how design not only enhances functionality and aesthetics but also contributes significantly to business success and societal advancement.
Among the standout winners was Laura Enever Softboards, which received a prestigious Good Design Award Winner Accolade in the Product Design category for exceptional design and innovation.
The Jury praised Laura Enever Softboards commenting:
"LE Softboards deliver a well-designed solution for surfers of all levels, incorporating insights from a surfing legend to enhance usability and performance. The Jury commends the boards for their focus on ease of use and body positivity, making surfing accessible and enjoyable. The environmentally friendly materials and clean design further elevate the product’s appeal. LE Softboards exemplify how thoughtful design can create a functional and inspiring surfing experience."
Rachel Wye, Managing Director of Good Design Australia, remarked, “This year's Awards reflect the profound ripple effects that exceptional design can have on people, place and planet. The projects honoured in these Awards exemplify how thoughtful design can drive meaningful change, not only enhancing user experiences and the way people interact with the world, but also contributing to a more sustainable and more prosperous future. The Australian Good Design Awards are proud to recognise the truly inspirational work that is being done across different design disciplines, sectors and industries in Australia and overseas."
The Awards recognise a diverse range of projects from Australia and abroad, encompassing architectural design, engineering, digital and communication design, and emerging fields such as design strategy, social impact and policy design – a new standalone category introduced in 2024.
This year's entries were rigorously evaluated by more than 80 distinguished Jurors from around the globe, including designers, engineers, architects, and industry leaders. The evaluation process focused on three core criteria: Good Design, Design Innovation, and Design Impact, ensuring that each winner demonstrated outstanding design quality and effectiveness. The Awards showcase the best in design, reaffirming the critical role design plays in shaping a better, more sustainable future for businesses and society alike.
"The Australian Good Design Awards celebrate the transformative power of design in solving complex business, environmental and societal challenges. This year's winners showcase how design can help drive innovation, generate growth and embed sustainability principles," Ms. Wye added.
With its roots dating back to 1958, the Australian Good Design Awards, is the country's most prestigious international accolade for design and innovation. As the Awards mark another year of excellence, they continue to reflect the rich heritage and future potential of Australian and international design.
Ms Wye concluded, "We are honoured to celebrate this year's Winners, whose work not only represents design excellence, but also inspires future designers, architects and innovators. These projects stand as a testament to the power of good design and its ability to make a significant, positive impact in our world."
For media inquiries, please contact: Kurt Henson 0450639410 kurt@surfboardagency.com
LAURA ENEVER SOFTBOARDS WINS BIG AT GOOD DESIGN AWARDS 2024
LAURA ENEVER SOFTBOARDS RECOGNISED IN AUSTRALIA’S INTERNATIONAL GOOD DESIGN AWARDS FOR EXCELLENCE IN DESIGN AND INNOVATION. AUSTRALIAN GOOD DESIGN AWARDS 2024.
The 2024 Australian Good Design Awards were unveiled, showcasing the pinnacle of design excellence in a grand ceremony at the International Convention Centre (ICC) Sydney, attended by over 1000 distinguished guests from design, architecture, engineering and business sectors.
This year's theme, "The Design Effect" underscored the crucial role design plays in shaping better products, services, spaces, and experiences while driving the transition to a more sustainable, less carbon-intensive future.
The Australian Good Design Awards highlighted how design not only enhances functionality and aesthetics but also contributes significantly to business success and societal advancement.
Among the standout winners was Laura Enever Softboards, which received a prestigious Good Design Award Winner Accolade in the Product Design category for exceptional design and innovation.
The Jury praised Laura Enever Softboards commenting:
"LE Softboards deliver a well-designed solution for surfers of all levels, incorporating insights from a surfing legend to enhance usability and performance. The Jury commends the boards for their focus on ease of use and body positivity, making surfing accessible and enjoyable. The environmentally friendly materials and clean design further elevate the product’s appeal. LE Softboards exemplify how thoughtful design can create a functional and inspiring surfing experience."
Rachel Wye, Managing Director of Good Design Australia, remarked, “This year's Awards reflect the profound ripple effects that exceptional design can have on people, place and planet. The projects honoured in these Awards exemplify how thoughtful design can drive meaningful change, not only enhancing user experiences and the way people interact with the world, but also contributing to a more sustainable and more prosperous future. The Australian Good Design Awards are proud to recognise the truly inspirational work that is being done across different design disciplines, sectors and industries in Australia and overseas."
The Awards recognise a diverse range of projects from Australia and abroad, encompassing architectural design, engineering, digital and communication design, and emerging fields such as design strategy, social impact and policy design – a new standalone category introduced in 2024.
This year's entries were rigorously evaluated by more than 80 distinguished Jurors from around the globe, including designers, engineers, architects, and industry leaders. The evaluation process focused on three core criteria: Good Design, Design Innovation, and Design Impact, ensuring that each winner demonstrated outstanding design quality and effectiveness. The Awards showcase the best in design, reaffirming the critical role design plays in shaping a better, more sustainable future for businesses and society alike.
"The Australian Good Design Awards celebrate the transformative power of design in solving complex business, environmental and societal challenges. This year's winners showcase how design can help drive innovation, generate growth and embed sustainability principles," Ms. Wye added.
With its roots dating back to 1958, the Australian Good Design Awards, is the country's most prestigious international accolade for design and innovation. As the Awards mark another year of excellence, they continue to reflect the rich heritage and future potential of Australian and international design.
Ms Wye concluded, "We are honoured to celebrate this year's Winners, whose work not only represents design excellence, but also inspires future designers, architects and innovators. These projects stand as a testament to the power of good design and its ability to make a significant, positive impact in our world."
For media inquiries, please contact: Kurt Henson 0450639410 kurt@surfboardagency.com
PROJECT DETAILS:
Project Title: Laura Enever Softboards
Designed by: Laura Enever Kurt Henson Jack Bailey